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Event preview: the return of Vitafoods Europe 2021!

The nutraceuticals community is set to reunite once more in a new hybrid event format, with in-person elements enabled by comprehensive Informa AllSecure safety guidelines.

For over 20 years, Vitafoods Europe has been at the heart of the nutraceutical community as the leading event to network and forge long-term collaborations, share ideas, source innovative ingredients, discover new product development solutions, and hear from technical experts or industry thought-leaders. The world of events and networking has been impacted significantly by the pandemic in the last 18 months and as a result, Informa Markets, the organisers of Vitafoods Europe, has accelerated the evolution of its market-leading portfolio. This summer, it announced the much-anticipated return of Vitafoods Europe in a brand-new hybrid format. Allowing attendees to join from all over the world, Vitafoods Europe 2021 is designed to reconnect a community in its mission to promote global nutritional health.


Combining an in-person programme at Palexpo in Geneva (5-7 October) with an online event (4-8 October), Vitafoods Europe 2021 is set to bring together leading brands, manufacturers, suppliers, and retailers from across the globe once again in a safe, yet inspiring environment.


Health and safety first

Responding to understandable concerns around the risks of COVID-19, Vitafoods Europe 2021 will adhere to strict COVID-19 public safety regulations, working with the Swiss authorities to follow all local legislation and guidelines in place at the time of the event.

In addition, Vitafoods Europe will be run in accordance with Informa AllSecure health and safety standards, which have been created collaboratively with association partners, peers, venues, suppliers, contractors and health, government and local authorities. This means all visitors, exhibitors and staff will be required to adhere to critical safety measures in place at the Geneva Palexpo venue, including:

  • Checks on vaccine proofs and negative tests prior to entrance 

  • Enhanced cleaning and personal hygiene, via sanitising stations, throughout the venue 

  • Non-contact registration, food and beverage stations and social distancing 

  • Personal Protective Equipment (PPE) in line with local government and health authority advice. This may include wearing a face covering and the use of gloves or face screens in certain roles.

Guidelines may be subject to change, so visitors are advised to visit the Vitafoods Europe website for updates from the Informa team.


Who to expect at Vitafoods Europe 2021…

Visitors can meet 1,000+ leading exhibitors from across the industry's four sectors – Ingredients & Raw Materials, Branded & Finished Products, Contract Manufacturing & Private Label, and Services & Equipment – including KSM-66 Ashwagandha, Lonza, Sabinsa, Sirio, Probiotical, and more. Plus, they can plan ahead by exploring the full list of exhibitors here.


Event highlights

This years’ exhibition will see the return of both popular and new features, designed to inspire, educate, and connect the nutraceutical industry. Highlights include:


  • Global connectivity via a new hybrid format

A seamless blend of Vitafoods Europe’s cutting-edge online platform and the traditional physical event will integrate presentations, knowledge-sharing and networking across both platforms.


  • Next level networking through data-driven matchmaking

Whether attending in-person or online Vitafoods Europe 2021’s networking service has been intelligently designed to drive business opportunities by matching attendees with shared goals, the right backgrounds and in-demand expertise.


  • The latest insights on ingredients, innovations, and trends

Discover the very latest ingredients and products at the New Product and Ingredient Zones, explore new research and innovations in themed resource centres, and hear Innova Market Insights present the latest market trends live in Geneva.


  • Sustainability success stories

Visit the Sustainability Corner and attend expert-led sessions to explore some of our industry’s greatest challenges and the success stories making the industry more sustainable.


With an agenda exploring market trends, regulatory complexities, packaging and labelling challenges and more, the event will provide plenty of opportunities to explore and learn about the industry, keep up to date with the latest developments, and discover key insights that will allow you to plot a competitive course for your business.


Registration for Vitafoods Europe 2021 is now open. Discover more about the new hybrid format, in-person safety guidelines, registration options and much more at 

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