Rushdi Foods debuts its one-ingredient protein powerhouse

Ready-to-Use Next-Gen Tahini Launches at Fancy Food

Alon Tavor, Israel – Rushdi Foods Industries, Ltd., launches Mighty Sesame Co. tahini, a creamy tahini condiment in a ready-to-use, squeezable bottle, at Fancy Foods, New York City, June 26-28, 2016, booth No. 2848. It designed to infuse meals with ethnically inspired taste.

Mighty Sesame Co. tahini is made from just one ingredient‑ sesame seed, yet its proprietary processing methods deliver the full consumer-desired texture. It contains no preservatives, sugar, salt, or any artificial ingredients, making it an all-natural, clean-label product. Yet this pure tahini provides rich, deep flavor notes when added to any recipe or enjoyed on its own as a dressing or a dip.

Mighty Sesame Co. tahini also is healthy, rich in highly bioavailable (85%) plant proteins. “Millennials want a complete package of health, taste, and convenience in a product, and our tahini delivers exactly that,” says Sigal Shilony, CEO of Rushdi. “Mediterranean dishes have included this superfood ingredient for centuries, but it takes time and effort to prepare fresh, tasty tahini for daily use. Typically, water, lemon juice, garlic, and salt must be added to achieve authentic taste and texture. Rushdi took this ancient ingredient, retained its high nutrition properties and developed a next-gen tahini condiment made from a single ingredient: sesame. There is no need to add anything – simply pour it on a salad or spread it on a sandwich and it is ready.”

Global product launch activity tracked by Innova Market Insights for tahini-based spreads increased by 98% from 2013 to 2014, with a further 10% increase in 2015.

Americans are eager to taste new cuisines, especially foods that are healthy and full of nutrients‑products like tahini. Numerous health attributes of sesame have been coming to the forefront, including its high calcium, iron, thiamin, fiber, and omega fatty acids, as well as its significant levels of protein, making it ideal for vegan and vegetarians.

“We examined many sesame crops, analyzed them, and chose one specific crop that displayed exceptional characteristics,” explains Shilony. “Then, we developed a patented automatic processing method to give Mighty Sesame Co. its exceptional smooth texture, and allow it to mix easily with any flavor or extract for creating a variety of flavors ranging from savory to sweet. It’s Rushdi’s pleasure to bring this secret health ingredient into easy-to-use form for healthy food lovers.”

Not all consumers are aware of the high amount of nutrients in tahini. Sesame contains 21.4 gr. of protein per 100g, in comparison to 15g in tofu. Dairy foods are well known for their calcium content, yet cream cheese contains only 14mg of calcium per tablespoon, while sesame contains nearly ten times that amount, with 132mg per tablespoon. “It is a game changer in many aspects,” notes Shilony.

About Rushdi

Backed by hundreds years of tahini preparation by the Bashir family, Rushdi offers food service and retailers its secret, authentic recipe for tahini in a modern, user-friendly format that retains all the nutritional value and flavor. The company markets to leading local and international food companies, such as Unilever, Nestle, Sabra, and Frito-Lay.

Visit us at Fancy Foods, New York City, booth No. 2848.