New beta carotene colourants line for beverages to be launched at Drinktec

LycoRed Launches Innovative, High-Intensity Beta-Carotene Colourants

LycoRed will present new beta-carotene colourant formulations at Drinktec, September 2013

LycoRed Ltd., Israel, has developed new and innovative beta-carotene colourant formulations delivering high-intensity colouring. Lyc-O-BetaTM Intense and BetaCoteTM Intense deliver increased colour intensity allowing for lower colourant usage. LycoRed will present this state-of-the-art beta-carotene colourant line at Drinktec on September 16-20, 2013.
“The LycoRed R&D team of scientists worked around the clock to develop the most recent innovative colourants for food and beverage applications”, says Roee Nir, Global Commercial Manager of Colour for LycoRed. “Moreover, these new, high-intensity, beta-carotene colourants are aligned with our sustainable strategy to help food and beverage manufacturers bring value-added products to the market. Lyc-O-Beta Intense and BetaCote Intense allow our customers to significantly reduce costs and enables them to create clean-label and vegetarian products at highly competitive prices”.
The advantages of Lyc-O-Beta and BetaCote Intense include higher colour intensity than any other beta-carotene colourants on the market. They deliver a final product colour shade similar to competitive products. Additionally, compared to other technologies, these colours from LycoRed are extremely resistant to the fading that can occur as a result of pasteurisation and other stressful processes.

“Manufacturers, especially makers of beverages, consider higher colour intensity and stability their top priorities when it comes to natural colourants”, explains Nir. “Another critical parameter for decision makers is colour solubility”.
LycoRed’s innovative new beta-carotene colourant products line is highly soluble and is available in a concentrated liquid form for user-friendly processing and production. It is non-foaming and avoids clumping issues common to some powdered colourant formats, making it ideal for use in ready-to-drink beverages.
Available in both natural and nature-identical sources, the colourants are not only vegetarian but kosher and halal and certified free of any allergenic ingredients (as listed in the EU’s Directive 2003/89/EC and these identified in the EU FOOD Allergen Labeling and Consumer Protection Act of August 2nd 2004). These colourants are also free of DCM (dichloromethane), a common ingredient found in beta-carotene powder products.

Please visit us at Drinktec Booth nr. B1.428