Frutarom Health BU Builds Innovation on Four Foundations
Frutarom Switzerland Ltd., Health BU Switzerland, is making a strategic move in the global nutraceutical and functional food market to better address customers’ needs. The strategy is based on four critical foundations: innovation, natural ingredients, research and responsible sustainability.
“We made significant investments in the last year to improve our plants in Switzerland and North Bergen, N.J., to provide high-quality, sustainable natural ingredients,” says Holger Riemensperger, General Manager of Frutarom Health BU. “We also sponsored several clinical research trials on specific nutraceuticals, plus our R&D team developed several innovative ingredients intended for world-wide launch this year. We are attentive to our customers’ needs and seek for smart ingredient solution to address specific health conditions and market trends in functional food and supplements.”
Frutarom will publish during 2014 research results for several clinical studies covering the health benefits of:
* Neuravena® – patented wild green oat extract for cognitive health
* Pelargonium® – a natural root extract for immune health
* LinumLife® – flax lignan ingredient for men health
* Go-Less®- a proprietary blend of extracts to support bladder wellness
Frutarom Health BU will continue developing new studies to carry on the reinforcement of the comprehensive proprietary scientific data, which remain the core driver for Frutarom Health BU. Science is key to prove product efficacy and push new products through future health regulations, which appear to become more and more rigorous.
Research and continuous innovation, led by market knowledge and business understanding are one of the key success factors of Frutarom Health BU. The development and launch of innovative natural-based ingredients will be very important this year with several new ingredients in the pipeline.
“Frutarom intends to launch from five to seven proprietary natural ingredients in 2014, and boost health and sales growth among existing and new customers,” adds Riemensperger. “We also intend to expand the market of our nutraceuticals to pharmaceutical companies and so are in the process of attaining the highest pharmaceutical certifications.”