Media planning strategy
Media planning strategy for B2B business in food and beverage media
An effective B2B advertising campaign starts with media planning strategy designed by a professional, experienced B2B advertising agency like NutriPR.
We strongly believe in an integrated marketing approach that leverages the effectiveness of traditional advertising vehicles. NutriPR creates an innovative combination of new media designed to provide maximum exposure and drive traffic to your website. We also provide full media planning services and coordinate the entire media buying process on behalf of our clients, enabling them to deliver one coherent and cohesive message across all platforms. We at NutriPR are committed to thoughtful media planning strategy, precise execution and objective analysis of results.
After the initial media planning strategy stage, NutriPR will work for you alongside the creative agencies that build the advertisements according to your specific messages and goals. We get your b2b advertising campaign to the press and online media, providing continual follow-up supported by research and statistics.
Developing Your Media Plan
NutriPR’s first step in the media planning process, using a combination of media planning tools that include deep experience and insight analysis to determine with our client partners who their customers are, what food and beverage magazines they target and a strategic balance of food applications and health condition specifics. We comprehensively research multiple editorial calendars for relevant topics and timely opportunities, as well as build your designated advertising budget around critical events such as exhibitions and conferences. NutriPR will plan advertising campaigns that reach intended audiences, with the minimum amount of resource waste and the maximum amount of success.
Media Buying Process
During the media buying process stage, NutriPR negotiates the best possible prices with the media (such as B2B food & beverage magazine publishers and website owners) for the best positioning and space for creating a strong, pinpoint B2B advertising campaign. Because NutriPR is one of the best B2B media buying agencies in the food ingredients industry, we are able to buy media at incredibly competitive rates. Moreover, we are constantly researching innovative methods to reduce costs and increase the effectiveness of advertising, whether in print or online.B2B advertising campaign strategy
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