Closing the gap on clean label in Asia

What’s hot and trendy at Fi Asia

The majority of consumers in Asia say that clean label claims like “fresh” and “natural” are important to them, according to Innova Market Insights. In China and India, the figure includes more than 75% of consumers. But the penetration of clean label claims (including claims like “no additives/preservatives” and “no artificial colors”) is 16%, compared to 41% in Australasia. This represents a huge opportunity for the industry.

 “Innova’s No. 1 trend this year is ‘From Clean to Clear Label,’ and it applies to every region globally,” says Lu Ann Williams, Director of Innovation for Innova Market Insights. “The word ‘clear’ was added to reflect the increasing need for transparency. In Asia, this is an opportunity for ingredient suppliers to highlight what they can do in terms of traceability and safety.”

 As an example, over 7% of milk products launched in the region in 2014 had a reference to HACCP on the package, up from 5% in 2013. This highlights a regional difference of the global trend.

 Fi Asia 2015 offers visitors a broad selection of features that focus on emerging trends and challenges in Asia. The Seminar Theatre on site will host a range of presentations over three show days. Exhibitors will present new product launches, as well as market insights and trends. Among the hot topics: Omega-3 fatty acids: Promoting health in old age, by BASF(Thai) Ltd.; Innovation in Colouration, by DSM N.V.; and Stability of Sweet & Savoury foods the Asian market by Corbion/Purac Asia Pacific.

Do you want to explore how to create innovative products? Don’t miss the “Innovation Zone” sponsored by Innova Market Insights. This year’s Innovation Zone will showcase a collection of top exhibitors’ new and innovative products, including new sweeteners and emulsifiers, trendy plant proteins, and the 10 top Asian packaging products.

Visitors are invited to take a Guided Innovation Tour or a self-guided Discovery Tour around the show floor and meet exhibitors specializing in key areas of interest. Tour topics include New Protein Sources, Heart Health, natural coloring, “free-from” formulations and more.