The nutrition innovation call for action: educate, engage and share

In our family, everybody is passionate about the food he or she eats. We have vegans, vegetarians, kosher and paleo—and a few people like me...Read More

Closing the gap on clean label in Asia

What’s hot and trendy at Fi Asia The majority of consumers in Asia say that clean label claims like “fresh” and “natural” are important to...Read More

Press Release Checklist for a New Age

A press release is not a text or even an article; it is a mini/multi-campaign that drives quality leads ‑ but only if you do...Read More

How to bake a successful advertising campaign 2016

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10 mistakes to avoid in writing a press release

What really makes an effective press release? The answer has changed in the past decade. In the early 2000s, only a few major B2B food...Read More

Time for Press Tour: 5 Facts You Didn’t Know

One of the best-hidden secret tools for building media relations with the press is a well-organized press tour. Sure, it’s an old-fashioned tool, but the...Read More

25 Hot Topics Reporters Can’t Resist

The biggest challenge in writing successful press releases for B2B food & beverage media is finding a hot topic to catch the reporter’s attention. Make...Read More

6 Hot trends in B2B food and nutrition PR

Getting on the Editorial Radar in 2014 NutriPR  identifies six top trends of B2B public relations for the nutraceutical and food ingredient industries for 2014....Read More

Preparing a Win-Win Press Kit for Food / Food Ingredient Trade Shows

Stand out in trade shows with a powerful press-kit You never get a second chance to make a first impression: Build a state-of-the-art booth and...Read More

How to Prepare for a Trade Show: Best Secrets

Trade shows are, without a doubt, one of the most time- and budget-consuming sections in any company’s marketing communications budget. However, through careful planning and...Read More

How to enhance your media relations via cocktail party at trade show

Planning a cocktail party to coincide with a trade show is one of the easiest methods for building-up media relations—and best of all, it’s fun!...Read More